Born and raised in Riyadh, Omar's childhood juxtaposed the contrasting worlds of 1980s Saudi Arabia and the leafy suburbs of  Surrey in the 90s. A wondering wanderer of the hinterland where creativity meets perception, his core competences combine the technical and the creative.

Upon completion of a double BSc (Hons) in History & Business, Omar went on to obtain a MA in International Business & Management in London before moving to the UAE where he ended up managing corporate governance for a financial institution with a paid up capital of $270m. Omar went on to successfully launch and manage a beach club located on Abu Dhabi's Yas Island, before establishing his own digital agency, 10 Forward, which relocated to London in 2020.

Omar has spent the last decade helping businesses of all sizes and in many sectors, bringing real competitive advantage in areas including digital strategy, content, analytics, sentiment analysis and the more technical aspects of SEO and CRO.

An accomplished videographer and photographer, his creative work has been published in Vice Magazine and Harpers Bazaar, whilst his written abilities have been showcased in multiple business publications in the Middle East.